Joye B. Moore

Joye B. Moore is an advocate for mental health wellness; an artist, singer-songwriter, actress, producer and entertainer who is proud to add “author” to her list with her personal memoir Hopefully Beautiful and is now thrilled to launch Joyebells Sweet Potato Pies.  


Joye has spent the last 5 years working to create equal access to quality out-of-school time expanded learning opportunities for RPS middle schoolers; which is close to her heart.  Joye credits an after-school program to her staying current academically, while simultaneously being homeless and eating from dumpsters from age 14 - 17 yrs; affording her the opportunity to graduate high school on-time.  Joye shares this and more of her life-story in her personal memoir Hopefully Beautiful.

In the spring of 2019 the nonprofit Joye worked for restructured and her position was eliminated. Joye saw this as the perfect opportunity to start over; resolve the need to be more flexible as one of the primary caregivers for her adult son with mental-health challenges and go after her long-time dream of having her own business and is now owner of Joyebells Sweet Potato Pies.

Joye began her independent music career after her win at Showtime at the Apollo in 1997. The weekend after that win Project Butterfly: The Cocoon, her debut album was born. Since that memorable night at the Apollo, Joye has co-wrote and co-produced all of her music, and directed and produced all of her music videos.

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"No matter what things look like or how they feel... KEEP MOVING!"

~ Joye B. Moore

Joye has performed in RVA’s music festivals and events like the Richmond Jazz Festival, Friday's At Sunset, RVA East End Festival, Musical Soulfood Festival, TV one, BET, The Word Network and has several songs in rotation on the Gospel Music Channel, Sunshine Anderson Radio and Kirk Franklin Radio. And as an actress, Joye played the role of Mama in 'A Raisin in the Sun' and has had big fun acting in several other local community plays. ​

Moore has been married to her husband Eric for thirty five years and is a dedicated mother of three, stepmother of two, grandmother, auntie, sister, and hopefully a good friend.