No matter what things look like or how they feel...
Joye B. Moore CEO/Founder
Joye B. Moore (aka Joyebell) is founder of Joyebells Sweet Potato Pies and an advocate for mental health wellness. Joye is a thriving survivor of an UNtreated mentally ill mother. Homeless at 14 years old, Joye found herself living in abandoned houses and eating out of dumpsters in South Dallas; so Joye knows first hand the importance of mental health support and resources.
Joye spent the previous 5 years working to create equal access to quality out-of-school time expanded learning opportunities for Title 1-RPS middle schoolers (other little Joyebells) after the school bell rings; which is close to her heart. Joye credits an after-school program to her staying current academically, while simultaneously being homeless; affording her the opportunity to graduate high school on-time and thrive, versus becoming a statistic.
In the spring of 2019 the nonprofit Joye worked for restructured and her position was eliminated. Joye saw this as the perfect opportunity to start over; resolve the need to be more flexible as one of the primary caregivers for her adult son with mental-health challenges and go after her long-time dream of having her own business.
Joyebells Sweet Potato Pies make Joye the 6th-generation of women in her family to bake their family’s sweet potato pie and the 1st-generation to turn this family tradition into a business.
JOYEBELLS seeks to have significant community impact through community advocacy for Mental Health Wellness, Child Abuse Prevention, Teen Homelessness Prevention, the Arts and access to safe, quality expanded-learning opportunities for youth after school.
WHAT WE DO
JOYEBELLS GIVES YOU YOUR TIME BACK! Never miss a beat providing yourself and family with the homemade desserts they deserve with our heavenly NC styled desserts bursting with flavor! Handmade from legacy recipes handed down six-generations with love.
WHY WE DO IT
Because your time is valuable. JOYEBELLS is proud to support busy families by providing quality handmade desserts their families deserve.
JOYEBELLS values legacy, tradition, excellence, hope, determination and commitment. We strive to inspire these values. It is never too late to do what you are inspired to do!
HOW WE DO IT
JOYEBELLS reaches communities through partnerships and collaborations with exceptional partners and brands. From our commercial kitchen partner, local JOYEBELLS Affiliate Partner eateries and grocery retailers and online shopping; JOYEBELLS legacy desserts are accessible to all.
JOYEBELLS is regulated by the Virginia Department of Agriculture and Consumer Services and the Virginia Department of Health.