Joye B. Moore (aka Joyebell) is Founder/CEO of Joyebells Sweet Potato Pies, are smooth, creamy, southern, backwoods country deliciousness in a pie! A legacy recipe from Joye's 3rd great grandmother and passed down 6 generations with love!

Joyebells Sweet Potato pies make Joye the 6th generation to bake this pie and the 1st generation to turn this tradition into a business.


A thriving survivor of an Un-treated mentally ill mother, Joye is an advocate for mental health wellness. Homeless ages 14 - 17 years old, Joye found herself living in abandoned houses and eating out of dumpsters in South Dallas...  MORE

JOYEBELLS is regulated by the

Virginia Department of Agriculture and Consumer Services and the

Virginia Department of Health.

No matter what things look like or how they feel...


  Joye B. Moore  Founder/CEO

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2022 Emerging Entrepreneur of the Year

Metropolitan Business League

2022 Rising Star of the Year

National Association of Women Owned Businesses

(NAWBO-Richmond Chapter)